Wxrk$tudy is a dApp created by Cxmmunity in partnership with Dapper Labs to incentivize healthy esports play by paying users to leave their phones on idle (and go work or study). While a user’s phone is on idle, (s)he earns $WXRK token. Upon returning to the dApp, the user may trade earned $WXRK tokens for advertiser rewards in the Wxrk$tudy marketplace. Advertisers drive Wxrk$tudy’s primary revenue via a CPC model.
The Wxrk$tudy marketplace caters to esports gamers — physical accessories, NFTs from new games, subscription discounts, etc. — in conjunction with Cxmmunity’s established brand as an esports company dedicated to providing resources to underserved communities. Although the marketplace is open to all interested advertisers, we believe indie game developers, DAOs and guilds can draw the greatest value from inclusion there.
What value exactly?
Cxmmunity currently reaches more than 3 million web2 K-16 gamers. Our audience has been expanding with new, AAA sponsored activations every year since our founding. Our flagship activation, the HBCU eSports League, achieves 15 million unique views in its 22–week run and is expected to increase this year starting September 15th. HBCU eSports League sponsors include Verizon, Nike, Discover and Hot Pockets.
Cxmmunity also holds the current record for largest prize pool for a collegiate esports activation at $500,000.
If you’re a game dev, DAO or guild looking to expand your reach with the web2 gamers that will drive mainstream adoption, Cxmmunity has already engaged and curated this audience. Wxrk$tudy is for you. (If you just want to keep selling your NFTs over and over to web3 folks, cool. We’re not for you.)
Marketing Wxrk$tudy as Social Impact dApp
There is a verifiable link between time online and mental health problems, one that Cxmmunity must be consistently aware of as an esports-player-centered company. Many of our major tech partners like Twitch and Microsoft have dedicated copious resources to address the issue, and we couldn’t wait to join the party. Believe it or not, care to your customer base and profitability are not mutually exclusive!
Ask any coach in any sport — the optimal training experience includes dedicated rest periods away from the field. Training esports is no different. Rest allows for improvements in muscle memory and mental acuity.
In short, all players need to unplug in order to earn more. Wxrk$tudy uses crypto to fully realize this idea and help expand the dApp’s reach to internationally underserved communities. Cxmmunity plans to use this perspective to build support for Wxrk$tudy in web2 and web3 social impact communities as well as marketing its value to for-profit entities.
The Goals of Wxrk$tudy
Improving Sponsor Touchpoints with Underserved Communities
Cxmmunity’s current sponsor base includes Verizon, Discover, Twitch, Microsoft, Doordash, Riot Games, Comcast, Hot Pockets and Nike. These companies pay big money to stay connected to underserved audiences. Why? These audiences are often overrepresented in terms of consumerism towards these brands. Cxmmunity’s core mission is to showcase the overlooked talent in these communities to incentivize investment in its education as well.
Wxrk$tudy improves upon Cxmmunity’s ability to create facetime between students and sponsors, driving more investment into underserved communities (a percentage of revenues will be used to expand our current initiatives, most notably building pro esports labs at underfunded HBCUs).
The elephant in the room: Why would advertisers pay to be in a marketplace that pays $WXRK tokens for staying OFF the phone?
One: Because they already have. This model has proven itself in previous projects including u2E projects at Harvard and Columbia. One product earned over 1 million users. Scaling past a certain point was impossible because of geographical concerns, so these apps stayed local. However, the rise of crypto and the digital products economy means Wxrk$tudy can take u2E to an international audience, focusing on the underserved.
One.a: One of the major findings of these previous projects: Because users must access the u2E app to redeem idle time, u2E gamification means people are thinking of the app while not on the phone. The u2E app is also among the first apps the user accesses when re-engaging the hardware, which in Wxrk$tudy guarantees sponsor-student facetime through the marketplace.
Two: Does an advertiser care about a user’s total Internet usage? No! It cares about a user’s facetime with the brand. Wxrk$tudy increases brand facetime for advertisers while reducing user noise. And gamers get a lot of noise. Incentivizing focused attention on our dApp improves advertiser acquisition and retention metrics while ideally spending less total time online. And that’s great for our advertisers and users, who will experience better mental health while achieving higher productivity.
In short: Wxrk$tudy u2E increases brand facetime with users. Counterintuitive, but properly managed, completely doable and actually makes sense.
Creating Employment Opportunities for Underserved Communities in Gaming
The Wxrk$tudy MVP only begins as a u2E experience that relies on proven gamification techniques and previously established advertiser relationships to succeed.
The fully functional Wxrk$tudy dApp is a learn-to-earn (L2E) user experience that incentivizes companies and privileged individuals to interact productively with underserved communities in the gaming industry. Wxrk$tudy builds subsequent to the MVP will deliver whitelabel and proprietary content to directly incentivize multiple daily user interactions. This content most notably includes sponsor certification programs and educational resources, incentivizing users to completion with the $WXRK rewards token as well as the certification itself. We are finalizing negotiations for such programs within our current sponsor base as of this writing.
The Web2-Web3 Bridge That Actually Works
“Mainstream adoption” is a ubiquitous topic in blockchain gaming circles, with most conversations ending with
- participants patting each other on the back for “being early” and
- devs and gamers told to focus on creating some Technical Immaculate Conception that will magically close the gap between web2 and web3 playstyles and overcome technical onboarding hurdles.
The answer to the web2-web3 divide is day-to-day, P2P interaction between web2 and web3.
Wxrk$tudy will provide the technical and social structure for web2 and web3 gamers to easily connect, closing the divide between these two audiences without the need for the aforementioned TIC. Here’s how:
The Wxrk$tudy Tutoring Program
A. Web2 Students — Getting web2’s attention is a problem for web3 devs/gamers who are now basically talking/selling to each other in the bear market. Cxmmunity already does outreach to more than 3 million web2 normie gamers, relieving web3 devs and gamers of the need to find and market to them. Aside from the HBCU eSports League, we also conduct multi-week game development programs in conjunction with the Boys & Girls Club of America, build eports labs at HBCUs and conduct IRL diversity employment events with Riot Games, Microsoft, Doordash and Discover, among many other partners.
From this group, Cxmmunity has vetted a group of dedicated nano content creators (#BigCreatxr).
B. Web3 Tutors — Wxrk$tudy will release an NFT with a primary utility of tokengating the Wxrk$tudy tutoring program. The NFT represents a certain hourly rate to web3 game experts to onboard the BigCreatxr into that game. The more NFTs you hold, the higher the rate. The BigCreatxr determines success and certifies the tutor’s billing request to the treasury.
More on the Wxrk$tudy NFT in a future article. Tokengating the tutoring program is only one of its utilities. 😉
C. The Bridge — The Wxrk$tudy Discord will serve as the virtual campus for the tutoring program. Web2 and web3 gamers already use Discord, and the app’s flexibility allows for expansion of the program as new features are ready to be added. Tutors can expect to recoup their investment on the NFT mint price within a few hours of tutoring.
Wxrk$tudy Launch Plans
[Note: We stay agile in response to the market, so everything is subject to change. Bookmark us for continued updates!]
Wxrk$tudy is scheduled to launch its MVP in Google Play and iPhone stores in mid-October, to coincide with the hype cycle of Cxmmunity’s 11–week 2022 HBCU eSports League Fall Season. The League is expected to bring in 15 million views from “normie gamers” so it is a perfect time to showcase the company’s reach, production value and partnership network to web3 gamers and investors.
The 11-week Spring Season of the League takes place after Christmas break and provides another extensive hype cycle for Wxrk$tudy after launch. During this time we will encourage larger usership, bring the dApp to full L2E functionality, and facilitate even greater connectivity between web2 and web3 gamers.
We’re bringing new people to web3 in a bear market in a new way using u2E. Exciting times ahead. Bookmark us to keep up!
Join the Wxrk$tudy family:
Twitter | Discord (coming soon)
About Cxmmunity
Founded in 2020, Cxmmunity is dedicated to providing underserved communities more opportunities in the gaming industry. We currently have a reach of more than 3 million students from K-16 and partnerships with industry leading companies including Verizon, Discover, Microsoft, Twitch, Nike, Dapper Labs, Mountain Dew and 50+ HBCUs. Our unique positioning provides us a unique opportunity to open conversations and execute plans that might otherwise not happen. Providing value and doing good are not mutually exclusive, and we are up to the challenge of scaling both in the gaming industry.
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